Karma: The Little Shark That Could



Karma: The Little Shark That Could
PS

Our side of the story

Let me be clear: This is by no means a reflections on our American counterparts hosting events in New York. They are a class act all the way, they take pride in staging their events, and we know they are honorable and decent people. This is about a few of the sponsors, the same one's we have in Canada

We took our lumps, it was embarrassing as a father and as a member of the Shark Team. So we tried to fix things in the spring event this year in St. Catherines, the King of the pond or something. I can't remember a lot of things these days. Anyway we thought we would attempt make up this travesty and surprise the event coordinators and deliver a dozen Sharks to their spring tournament; as a peace offering.

We called the marina in St. Catherine's only to find out the event had been moved to a parking lot somewhere far, far away from the event. We asked if they had directions; they replied in a snappy tone, they did not. We asked: What happened, as we sensed something unusual was going on. They told us "the big boys" were no longer welcome at the marina; Allegedly, “allegedly”, they did not pay their bills,. Oh my. I'm sure there must have been some misunderstanding, these were the big boys, the main players in our sport, the ones that publicly humiliated my kids; those guys. Then we were pressured to pay up if we wanted to play; our impression was they would go public with this email they sent to us. (We took the liberty to do it for them). Oh my those damn emails again. For What, so we could end up in a parking lot in a far away galaxy in the rain with no tent. Not likely

Let's Cut The Crap and get down to brass tacks, and get to the bottom of this.

What all this airing of dirty laundry is all about. At the end of the day it.is really about bragging rights not only at the tournaments but the big derby; the one of public opinion. 

What product is actually responsible for attracting fish to the spread; What product is King of the Lake. Is it the big Sharks ripping up the lake or is it the pretty little lures we tow behind our Sharks?

At the end of the day; that is the question on everybody's mind. We say it is the Sharks, and we are asking anglers around the world the same question for their opinion. Incidentally, we always ask for a show of hands at the captains meetings: Denied. We are lucky if we can get the results while it is still news.

Most anglers already know the answer to that, but we want to go through the formality once more. You may remember we did the survey with the New York Pro Am captains years ago; Sharks rule hands down. When asked the question, 75% OF THE CAPTAINS STATED IT WAS THE SHARKS THAT ATTRACTED THE FISH. PERIOD, END OF STORY, GAME OVER.

Well, when the big boys saw this, it must have been a concern. If it was true our product was really doing the heavy lifting, it would ultimately cut into their sales big time; big boy time.

We say to our detractors, if you think it is your product that is really attracting the fish and not ours then go ahead and use them without our Sharks, and let us and the world know how well you did. If it turns out it has all been hype on our part, I guess the only honourable things would be for us to stop making these claims.

At the end of the day, we know it is the Sharks, and we suspect the big boys also are aware of that fact. Could that be the reason we have be systematically blocked from most salmon markets around the world? Me thinks its true.

What is it about our Sharks that is so annoying to our competitors, why are fish attracted to Sharks the way we claim they do?. It is the facets of course; the one's that make the sound, that attract the fish; those one's. We put the same facets on all our products, weights,spoons and flasher. Oh yes, our spoons. The ones that cost a fortune to develop and the ones that have been barred from the market; those spoons. The ones Shark fans are paying $6 for; no hook, no package. The ones that are selling in record amounts of our site. The one you will not find in any stores. Those one's. The Shark flashers are coming down the pike with the same facets. Soon.

What if it really is the facets that make the noise that attract the fish. How would that impact on the full range of products the big boys have out there. Simple, if customers knew the truth about all these claims, they would buy our products faster than they are now; record sales by the way.

Could this be the real reason why shops all over the world suddenly stopped handling Sharks. It was a rather conspicuous coincidence, all the shops everywhere suddenly turned on us. We have a letter from one of the big wigs at the big fishing show; he stated what a great product we have and what a terrific company we are. Wonder what happen to him and his buddies? Who has that sort of clout? Somebody that sends their reps to all these store might be the explanation. In any case their dirty little plan didn't work, our loyal customers did an end run and bought them from us anyway; they knew the truth. In the “end”, the customers got screwed over, the dealers certainly got screwed over, and finally we got screwed over; again.

Fortunately, through the efforts of some brave souls, Captain Tom Burke , one of our top Shark Pro Staffer for the past ten years and Rob Ripka owner of Fat Nancy's broke the blockade. New York anglers can once again buy Sharks from New York from a family owned tackle shop; Fat Nancy's. Incidentally they have stock and they have a better price. Incidentally for the record Tom Burke is the winning-est Captain in the sport. Screamer is a close second; both are dedicated Shark user's. They always gave us credit when they picked up the cash, the hardware and the glory. All of of other dedicated Pro Staffer have also done the same when they won. All this, and we are still shunned, treated like second class company, barred from markets controlled by somebody. It sucks big time. You know what? Nothing will stop us now. We will keep going the way we always have, hopefully at some point we will be allowed to play with the big boys.

This pie is big enough for all of us, we don't begrudge anybody their slice, and I can't remember if I ever make and disparaging remark about any other products publicly or privately. If I did, my kids would have my head.

At the end of the day, we feel we got royally screwed over, but never mind, we are used to it. The bigger story is: Did the the buying public get screwed over with promises of “guaranteed catch” etc etc is it in fact the Sharks that do the heavy lifting. At the end of this sordid mess, somebody will need to answer to the thousands of paying customers, Both parties can't be right, can they? The name of this little Shark; we call it called Karma, the little shark that could.

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